SESSIONS & SCHEDULE
Our seven streams are wrapped up in nice, neat little convenient packages, and one thing’s for sure: you won’t get bored while you’re here.
Opening words by Aavo Kärmas and Reio Soosaar from Estonian Post / Postal innovation and new tools / 9.00 – 10.00
You’d like to know more about your clients, their behaviour and patterns... Well, now you can, because Estonian Post is about to present you one of their brand new direct marketing tools called Geo-Positioning, which helps you to see where your clients really come from and go to. In addition, Reio Soosaar from Estonian Post will provide you with the latest direct marketing trends, insights and case studies, which reflect the one fact that every marketer should keep in mind – direct marketing is the only medium in the world, which can effect all five senses, if it’s done correctly.
Invitation to Inspiration by Des Columb & Michael Killeen / 10.25 – 11.25
Get the inside track on campaigns that wowed the marketing world in 2010 How do you win the approval of the world's most demanding judges for your direct response campaign? Easy - combine mind-blowing creativity and innovation with seriously impressive results.
In association with The Marketing Institute of Ireland, Winspiration 2011 will introduce you to wildly successful, innovative and awarded international work from various creative hotspots worldwide. In a fast-moving 60 minutes, Dialogue's Des Columb and Michael Killeen will give you the inside story - and relay insights from both the creators and clients - of how the campaigns achieved real cut-through. This will get you fired up with the inspiration needed to win big on the local and world stage.
A short break for catching a breath and making important phone calls.
Facts and figures by EMOR / 11.45 – 12.45
The media advertising market is not some autonomous component which stands separate from the rest of our world. And it's not some smoke & mirrors science. Quite the opposite - it's a part of a bigger picture and it's ups and downs can be easily characterized by selection of trends which have the same logic function as trends we see in the consumer market and other economic indicators. Külli will give us a detailed overview about the current state of our local media market which is making it's first normal steps after coming out of the so-called credit crunch. Külli will also give us an update about all the facts which should be taken in consideration when buying or selling media in this post-reseccion time. The audience has a chance to look at a variety of media types and see their adjustment process to post-crisis state of market. And last but not least, Külli will compare local media trends with global facts and figures.
Lunch break / 12.45 – 13.15
The role of mail in Direct Marketing and how to optimise it by Keith Wiser / 13.15 – 14.25
The question has to be asked. In a world that has gone digitally mad ... does direct mail have a future? In this fast paced presentation not only does Keith make a compelling case that it certainly does, he also provides numerous hints – supported by real life examples – of how to make it work, generate better results and earn more money out of it. It has many international case studies and also touches on techniques like GIS, eye-tracking studies etc.
A short break
That’s great, but how can I do it? / Sisäsoumi & Sem Schubak / 14.35 – 15.15
How crazy can I go with my mailings? if I want to send out a nicely wrapped package with a newspaper, some ground coffee, a DVD and a chocolate bar, then is it possible to fit all that into a standard mailbox? But if I need a custom made mailing with one end that will stick out of my clients mailbox and other end that will lightly glow in the dark, then can I possibly do it? Well, you can! And Sem Schubak proves that nowadays pretty much everything is possible and there's always a easy solution for all your brilliant direct mail ideas.
A short break
Audi case study by Alexei Kruzhkov / 15.20 – 16.20
Alexei’s (Itella Connexions) presentation is based on a case study of a trigger-marketing campaign that Itella Connexions developed for Audi Russia. This project was voted best in its category and received the Black Belt in interactive communications (web, SMS, e-mail, iVR, DRTV) and was voted third best in Integrated DM Projects at the 2010 Ukrainian direct marketing awards show Direct Hit.
A short break
Direct Internet: How to measure everything and grow your lists / Priit Kallas / 16.25 – 17.15
Priit Kallas is a founder and creative director ofDreamGrow Digital – one of the largest e-marketing companies in the country. And thanks to his experience in that field, he knows darn well how to make direct marketing happen in different online channels. And yes, if you want to start chopping your way towards your customers in this enormus digital jungle, then Priit is probably the best choice to be your tour guide. And this tourbegins in our conference!
Closing of conference / meet & greet the presenters / the lucky winner of the iPad drawing will be announced / 17.15 – 18.00